Established in 2001, Epidemic is an independent skate shop created under the basis and focus of the local community. The shop was started to provide quality and unique products to the Coachella Valley residents. To this day they are still owned by the same family, and have grown to be the most respected skate establishment in the desert.
After 10 years they decide to move to a more central location within the community. With the new location the shop also wanted an update on their identity. The idea was to create something that represented it's native home, the Coachella Valley. This is a selection of examples presented for consideration. Ultimately, it was decided to just add a simple update to the original logo due it's recognition and attachment to its community.